Here is an overview of different question types you can use to make your survey entertaining and interactive and also some best practices you can follow to increase your response rate.
Question types are included in all plans unless indicated otherwise.
This guide will teach you:
- Text Choice
- Image Choice
- Radio Button Rating
- Text Only
- Image Upload
- Slider (Numbers)
- Slider (Text)
- Scratch Card
- Continuous Sum
- Slot Machine
- Typeahead Autosuggest
- Typeahead Form
- Interactive Image
- File Upload
- XY Drag and Drop
- Stripe Payment Processing
1. Text Choice
Text Choice is the most popular question type. You can ask almost everything with this type of inquiry. It consists of an inquiry and some preset answers from which respondents can choose from. You can allow respondents to choose more than one answer and turn it to a multiple choice or turn it to a quiz inquiry.
Text Choice might be an easy choice, but don't use it throughout your entire survey because your respondents might get bored with the same view. Switch between question types to keep the survey interesting. The respondent will have to push different buttons to answer the inquiries which will keep him attentive and enthusiastic, lowering his drop-out rate.
Open-Ended is the second most used inquiry. It's used to get unbiased answers since respondents are not bound by preset answers.
Switch between Ratings and open-ended inquiries to quantify the open responses and to get the best view on the feedback of your respondents.
3. Image Choice
Image Choice works the same way as a Text Choice, only you have the advantage of adding images to the answers. This way you can clarify the options by adding an image or example. It also makes the survey or quiz more entertaining. You can add jpeg, png, or even GIFs.
4. Radio Button Rating
Use a Radio Button Rating to give respondents radio buttons between 0 and 10 to rate a product or service.
You can use Rating and choose which answer icon you want, either stars, smileys, or emojis. Let's see when you might want to use each type of icon.
Star rating is a playful way to obtain a score for a certain subject such as service, customer satisfaction, etc.
The smiley and emoji rating is mostly used to get a feeling of what the respondent thinks or feels concerning a certain subject. For example "How did you like the training?", or "What do you think of our new design?". Choose the icons that suit your design the best. Enter an inquiry and ask the participant to rate your product or service by clicking on one of the 5 smileys or emojis.
6. Text Only
Text Only is not used to ask something, but to add a content box with extra information. Enter text and an image to announce a new chapter or to give extra information to a question or case.
A Form is used to collect data. The different form fields make it easy and clear for the respondent what he or she has to fill in.
If you want to be able to view these results at a glance in the Results by Respondents table, you are better off using Intro Fields.
These are the different form field options available:
- Text - Single Line: A small text box where the respondent can only type a single line of text. Mostly used for a name, company name, job title, etc.
- Email: The respondent will have to fill in his or her email address. The address has a validation check on the '@' and the extension.
- Date: To make sure everyone writes the date, in the same way, you can use a Date Field. This field allows the respondent to choose a date from a calendar.
- Number: In this box, the respondent will only be able to fill in numbers. Mostly used for phone numbers or age.
- Dropdown: A list of preset items. These can be names, countries, cities etc. If you have a large list you can use a Typeahead.
- Text - Area: This field gives the respondent a large area to fill in the answer or specifics you asked for.
Ranking is mostly used to ask for preferences (What movie did you like best) or knowledge (Order the presidents of the US). The answers you insert will appear in boxes that the respondent can drag and drop where he or she thinks or feels it belongs.
Calculate your Net Promoter Score using a 0-10 scale: “How likely is it that you would recommend [brand] to a friend or colleague?”. In the reports, you'll find the results of the NPS to be adjusted to indicate the detractors, passives, and promoters.
10. Image Upload
Image Upload is used to receive images or photo's from your respondents. You can ask your respondents to show you how they use your product, wear your clothing etc. The respondent can either upload a picture or take a picture at that moment.
11. Slider (Numbers)
With the Number Slider, you can ask your respondent for a score or rating. The difference between a Number Slider and Star Rating is that the numbers of a number slider are unlimited, whereas the Star Rating can only go to 10. You can also add labels to the slider, which could be numbers or text labels such as "Not good at all" to "Very good".
12. Slider (Text)
If you want to know a degree of opinion instead of a score you can use the Text Slider. The answers you add will appear on the slider from left to right. Add degrees of statements such as "Not good at all" to "very good" or "I'm not interested" to "I'll buy it immediately".
13. Scratch Card
The Scratch Card is used to give away incentives or to make your survey more entertaining. You can add it as a break at your survey because it's just fun to try it or put real incentives behind the upper layer. By adding incentives you will increase the participation rate. You can add as many incentives or options you like. Attach a percentage to each option, this percentage will determine how much chance someone has of getting that option.
14. Continuous Sum
A Continuous Sum lets the respondent give a score to options/answers which add up to a total you defined. This will allow the respondent to add a certain weight to each answer possibility.
15. Slot Machine
This feature is only available for paying plans. Slot machines are another way to keep the attention of your respondents. An incentive can be promised when a respondent wins. This will improve the participation rate and lower the drop-out rate. Set the probability of winning and determine how many times someone can play the Slot Machine.
16. Typeahead Autosuggest
This feature is only available for paying plans. The Typeahead is used for lists of possible answers such as countries or departments. This list is made in Excel or CSV and uploaded into the inquiry. The respondent can scroll down the list or start typing to see the results that correspond with the typed letters.
17. Typeahead form
This feature is available on the Enterprise and ReportR plans only. The typehead form is similar to the Typeahead Autosuggest but has an added benefit as you can upload extra information which will be automatically filled in when the respondent chooses the answer from the first field.
18. Interactive Image
This feature is available on the Enterprise and ReportR plans only. Use an Interactive image to let respondents select a part of an image. Here's another way where you can make your survey more interesting than simply selecting a place from a drop-down list, for example.
19. File Upload
This feature is available on the Enterprise and ReportR plans only. File Upload is the perfect way to get the extra documents you require from your respondent: a work history, an agenda, the yearly numbers, etc.
20. XY Drag and Drop
This feature is available on the Enterprise and ReportR plans only. Collect the respondent's signature as part of the survey. You can use it to gain consent or to fill out a petition.
22. Stripe Payment Processing
This feature is available on the Enterprise and ReportR plans only. Pointerpro has teamed up with Stripe so that you can seamlessly and smoothly charge customers with no need to leave the survey.