Likert Scale Questions

At Likert Scale Questions the respondent is presented with a statement and is asked his/her level of agreement with the statement by selecting a point on the scale. These points have often verbal statements or numbers attached to them. The rating should be balanced between positive and negative agreement options. Like Thurstone or Guttman Scaling, Likert Scaling is a unidimensional scaling method and is commonly involved in surveys and research.


This guide will teach you:

  1. Likert scale questions explanation
  2. Likert scale questions examples
  3. Likert scale advantages
  4. Likert scale disadvantages

1. Likert scale questions explanation

When responding to a Likert questionnaire item, respondents specify their level of agreement or disagreement on a symmetric agree-disagree scale for a series of statements. Thus, the range captures the intensity of their feelings for a given item.

This type of rating is simply a statement that the respondent is asked to evaluate by giving it a quantitative value on any kind of subjective or objective dimension, with a level of agreement/disagreement being the dimension most commonly used. Well-designed rating scales exhibit both "symmetry" and "balance". Symmetry means that they contain equal numbers of positive and negative positions whose respective distances apart are bilaterally symmetric about the "neutral"/zero value (whether or not that value is presented as a candidate). Balance means that the distance between each candidate value is the same, allowing for quantitative comparisons such as averaging to be valid across items containing more than two candidate values.


The term is often used interchangeably with a rating scale, even though the two are not synonymous. A Likert scale is a type of rating scale,  it enables one to rank attitudes, but not to measure the difference between attitudes.


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2. Likert scale questions examples

Please indicate to which extent you agree or disagree with the following statements.

I feel proud to tell people where i work.
Strongly disagree 1 - 2 - 3 - 4 - 5 - 6 - 7 Strongly agree

How do you evaluate the importance of the following aspects?

To be independent.
Extremely important - Important - Neutral - Unimportant - Extremely unimportant

likert scale- question example

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3. Likert scale advantages

  • Simple to construct
  • Each item of equal value so that respondents are scored rather than items
  • Likely to produce a highly reliable scale
  • Easy to read and complete

4. Likert scale disadvantages

  • Lack of reproducibility
  • Validity may be difficult to demonstrate
  • Absence of one-dimensionality or homogeneity

What's next?

  • Ranking question: compare different items to each other by placing them in order of how they score (or rank) at a specific aspect, such as design, cost, functionality, importance. Often with the most important or preferred item ranked first or on top of the list.
  • Smiley rating: A smiley rating question is a rating question, most often used to get a clear view of how someone likes your product, service, or business. The smiley question is a 5-point rating scale intended to represent a range of sentiments from negative to neutral to positive, making smiley ratings most useful when measuring emotions or feelings.
  • A numeric (or numerical) scale is basically any scale that renders a quantitative symbolization of an attribute. This type is used by presenting the respondent with an ordered set from which to choose, for example, 1 to 10, coupled with anchors. 
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