The Email Analytics feature allows you to analyze the data of the messages you have sent out to your respondents using Email templates.
Email templates feature allows you to send messages to your respondents based on their selected answers or a quiz/survey score. This is a great way to keep your respondents engaged. They are so useful because each message can be customized according to each respondent's answers or score using editor variables.
This guide will teach you:
1. Analyze email tab
With the Analytics, you can have an overview of the attempted messages sent per template and detect if, when, or why a message has not been sent.
To analyze the data go to the Extra options tab and scroll down to Email templates and click Analyze Email.
2. Data and filters
Now you'll be able to see the details of the messages that you've sent - if the message was received, opened, and whether or not the links were clicked.
- Sync Results - allows you to refresh/update your data. Those will not be synced automatically, so make sure to press the Sync button to see the correct delivery status, opens and clicks.
- Filter - Click the arrow to filter your results based on delivery state
- Export to CSV - click if you want to export the data outside the software into a CSV file
- Contact - the recipients' email addresses if linked with contacts
- Response - When a response has been collected you can click on the ID card icon to open the response details
By default our email provider stores the information about clicks, opens and delivery status for one month. This means that you need to sync your results before that, in order to update them at the email analytics.
In email marketing bounce rate refers to the percentage of email addresses in your subscriber list that didn't receive your message because it was returned by a recipient mail server.
Fail rate is the percentage of emails that failed to be delivered to your recipients.
Click rate is the ratio of users who click on a specific link to the number of total users who viewed a page.
Open count is the percentage of respondents who open a specific email out of your total number of respondents that received it.