Zapier integration

Zapier integration feature allows you to connect your existing company's Zapier account with Pointerpro. Zapier is a tool that enables the transfer of data from one web app to another one. Set up a Zap workflow to connect different apps, using a specified event as the trigger for starting the workflow.



Zapier's free plan allows you to create 5 zaps, then you would need a paid subscription. You can find the plans and pricing here.

You can send the data collected within your survey to create contacts or send data to apps such as Google Sheets, Mailchimp, Salesforce, Trello, and many more. For example, transfer email addresses collected in a survey to a Mailchimp email list.

This guide will teach you:

  1. Turn on integration in your questionnaire
  2. Create your connection or Zap  
  3. Link a specific survey to a Zap
  4. What should occur after a new survey response
  5. App returned 'unauthenticated error

If your survey has 50 or more questions, we recommend using Make (formerly Integromat) instead of Zapier because Zapier has a limitation of 1000 available variable fields. In case your survey has more than 50 questions, the limit of 1000 fields can be reached.

Before you can get started with Zapier, you have to create your survey. Once you've done that and have collected one response, you can continue with the integration.

1. Turn on integration in your questionnaire

Go to the Extra Options tab, scroll down to Integrations and click Zapier. Toggle the button to activate it.

Zapier integration- turn on integration


Make sure that you have already collected a new response (not on preview mode) so that it can be used as test data when you connect your questionnaire to Zapier. You can delete this response afterwards if you wish.

2. Create your connection or Zap

Log in to Zapier if you already have a personal account or create a new one. 

Zapier integration- create an account with zapier

Once you log in, click +Create a Zap at the top left of the page.

Zapier integration- create a zap

 At the search tab, type Pointerpro to find it in the list of apps. 

Zapier integration- find pointerpro

Then click on Pointerpro to select it. 

Zapier integration- select pointerpro

The trigger event will be New Survey Response. Select it from the dropdown and click Continue.

Zapier integration- new survey response

At the Choose account tab, choose an account or create a new one by clicking the +Connect a new account button.

Zapier integration- connect a new account

A new window will open, where zapier will ask you to login to Pointerpro. 

Once you log in, you will be able to select the account from the dropdown and continue.

Zapier integration- choose an account

Next, we need to select which survey will be the trigger to the event. Click on the arrow to access all surveys in Pointerpro for which you have activated the Zapier connection. Choose the required survey or add the suffix at the search tab.

Zapier integration- linking a specific survey

Click Continue

Zapier integration- linking a specific survey

Click Test trigger to allow Zapier to test the connection.

Zapier integration- test trigger

Zapier integration- test trigger

Once it has pulled up a response, click Continue to setup the action. 

Zapier integration- continue

4. What should occur after a new survey response

You can choose from dozens of apps to create the event that will occur after a trigger. We'll focus on how you can set up an event to occur in Pointerpro that will create a new contact.

Click the Pointerpro icon or search for Pointerpro at the search tab.Zapier integration- find pointerpro

Click the drop-down arrow to choose your Pointerpro account and click Continue.

Zapier Integration- Choose a Pointerpro account

Now you need to specify where the data to fill the contact data fields should be taken from. Click in the contact field, and select the variable from the drop-down list. If you have asked respondents for their contact details at your intro screen, then you'll need to select intro field 1 (CF1) at the First Name field, intro field 2 (CF2) response at the Last name and intro field 3 (CF3) response at the email field.

Zapier integration- update contact in pointerpro

Once you fill all the fields, click Continue so you can test the settings that you've set up, by clicking Test Action (recommended). If you want to skip this step, just click Skip Test.

Zapier integration- test action

Your Zap is ready to go. Click on the Publish & Turn On button to turn it on when you're ready.

Zapier integration- publish zap

Note that when you activate the Zapier connection in Pointerpro, you'll see a list of possible zaps that you can set up. You could choose to use this Zap and follow through with the instructions above to set an event to occur after a new response is received.

Zapier integration- use this zap

Make sure to click Save changes when you're done!

5. App returned 'unauthenticated' error

If an error like this appears, make sure to relink your Pointerpro account with Zapier.

Zapier integration-error from zapier

Zapier integration-error from zapier

What's next?

  • Integromat allows you to automate many processes and simplifies the transfer of information between apps, saving you bags of time! Integromat offers similar features to Zapier but is more powerful as you can set a single event to trigger a number of different actions to be taken simultaneously.
  • External fields allow you to pull in data from external data sources, such as a spreadsheet. This is useful if you want to read data from an external data source, for example, cell values from a Google sheet, use these values in variable data in the PDF report, or a more advanced use would be to use the Google sheet as a bi-directional database, whereby the same survey will also send data to the Google Sheet. This would allow the benchmark cell value referenced to be adjusted automatically as new responses are received.
  • Google Tag Manager is a tag system that can be used for tracking and analytics on websites. It can be used to track respondents' behavior in your survey or to find out how effective an advert promoting your survey has been.
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