A Webhook is a notification sent over the web, which transfers data from one app to another when something happens. In the case of surveys, whenever a new response is entered, this triggers a notification to be sent automatically.



The notifications are sent via an HTTP POST request, and the response data is presented in JSON format.

This guide will teach you:

  1. Setting up Webhooks
  2. Notification

1. Setting up Webhooks

Going to the Extra Options tab in your questionnaire. Scroll down to Integrations and click Webhooks.

Webhooks- extra options tab

You'll see where you can enter the webhook URL. This is the endpoint to which we will make the HTTP POST request to.


We recommend using HTTPS for your webhook URL because it is more secure

Click Save when you have entered the URL.

Webhooks- enter a url

2. Notification

Once you've saved, you'll have the option to get example data to review the format of the response Webhook notification. This will fetch the last survey response received.

Webhooks- get example data

This is how the example data will be shown:

Webhooks- example

Click Save changes to save your work and you are done. Any new submissions will be automatically posted to the specified Webhook URL.

That's the basics covered, and you can also click view logs to display the 50 most recent results. Please note that Zapier integration logs will also be presented here for troubleshooting.

Webhooks- view logs

Here's how the logs will be shown:

Webhooks - logs example

Make use of the copy function to copy and paste out the Payload or Response status. Your webhook should send a 2XX HTTP response status code back to indicate webhook data receipt. 200 = Accepted

What's next?

  • Integromat allows you to automate many processes and simplifies the transfer of information between apps, saving you bags of time! Integromat offers similar features to Zapier but is more powerful as you can set a single event to trigger a number of different actions to be taken simultaneously.
  • External fields allow you to pull in data from external data sources, such as a spreadsheet. This is useful if you want to read data from an external data source, for example, cell values from a Google sheet, use these values in variable data in the PDF report, or a more advanced use would be to use the Google sheet as a bi-directional database, whereby the same survey will also send data to the Google Sheet. This would allow the benchmark cell value referenced to be adjusted automatically as new responses are received.
  • Google Tag Manager is a tag system that can be used for tracking and analytics on websites. It can be used to track respondents' behavior in your survey or to find out how effective an advert promoting your survey has been.
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