Tealium Integration

The Tealium Integration feature allows you to track when your respondents start your survey, when they complete it but also which questions they have answered.



Tealium is a tag management system that uses a web interface to manage your tags without requiring any software. It allows you to replace hard-coded tags on your website with a single tag.


You need custom permission to use this feature. Contact us to learn more.

This guide will teach you:

  1. Setting up the Integration
  2. Events

1. Setting up the Integration

In the Extra Options tab in your questionnaire, scroll down to the Integrations and click on Tealium.

Tealium Integration- activate tealium integration

After you toggle the button, enter the Tealium path and Custom variable.

Tealium Integration- tealium path and custom variable

  • Tealium path - your { account name } / { profile name } / { environment }
  • Custom Variable - variable that is sent to Tealium

Here's more information on how to set up your Tealium.


Tealium integration allows the tracking of Text Choice, Image Choice, and Text slider questions. It does not work if the Offline Mode feature is enabled on your survey.


Note that to have a more accurate representation of where a user drops off, it is advised to enable the mandatory question option. Otherwise, if you make use of different question types, we recommend using the save per question.

2. Events

By default, we trigger the following events. 

  • A default pageview event is send when a questionnaire is accessed 
  • A "sa_survey_start" event is send when the first slide of the questionnaire is visible 
  • A "sa_survey_question_answered" event is send each time an answer is selected on a question
  • A "sa_survey_complete" event is send upon successfully completing a questionnaire

What's next?

  • Google Tag Manager is a tag system that can be used for tracking and analytics on websites. It can be used to track respondents' behavior in your survey or to find out how effective an advert promoting your survey has been.
  • Zapier is a tool that enables the transfer of data from one web app to another one. By using Zapier in combination with Pointerpro, you can send the data collected within your survey to create contacts in Pointerpro or send data to apps such as Mailchimp, Salesforce, Trello, and many more. For example, to transfer email addresses collected in a survey to a Mailchimp email list.
  • Integromat allows you to automate many processes and simplifies the transfer of information between apps, saving you bags of time! Integromat offers similar features to Zapier but is more powerful as you can set a single event to trigger a number of different actions to be taken simultaneously.
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