Image Choice

Image Choice is used when you ask a multiple choice question and present the possible answers to your respondent by using pictures or GIFs. Pictures in your questionnaire allow you to connect with your audience on a more emotional level and it’s proven that people often respond better to a picture.


Did you know, that the human brain processes pictures 60,000 times faster than text? It means that your question will capture the attention of your respondents faster and help them take in the content more easily. So, visuals provide a stronger stimulus for giving better and honest feedback.

Image choice- example

This guide will teach you:

  1. Add an Image Choice Question  
  2. Change the general question settings
  3. Edit the question
  4. Add your answer images
  5. Make your question a quiz question

1. Add an Image Choice Question

In the Questions tab, click the button ? Questions. Now choose Image Choice and click +

Image Choice- add image choice question

Now let's see how to change the general question settings, edit the question and add your answer pictures.

2. Change the general question settings

Image Choice- general question settings

  1. Hide/show the question settings.
  2. Change the question order.
  3. Change question type.
  4. Make the question active/inactive.
  5. Lock/unlock the question to be edited by other team members.
  6. Copy, Delete, or Preview that particular question.

3. Edit the question

Image Choice- edit the question

  1. Add your question here. Want to make your text bold, underlined or include a video? Learn here all you need to know about the rich text editor icons!
  2. Click Add media or Add YouTube video to upload pictures or videos to make your questionnaire more entertaining. The file needs to be under 2MB. To add a YouTube video, paste a YouTube link after you've clicked the Add YouTube video button.
  3. Make the question mandatory - toggle the button to require respondents to answer the question before moving to the next question.
  4. Turn this question into a quiz question - toggle the button to make this question into a quiz question. You will be able to mark the correct answer (or answers in case of multiple choice). This way the respondent will receive a score based on the quiz questions at the end of the survey/quiz. 
  5. Add a question tag - turn this feature to add a tag to your question that you can reference in your survey or PDF.

Your picture must be under 2MB. Most online survey pictures will be much smaller already - and if not, use an 'Image Resize' tool to shrink photos before including them in your surveys.

4. Add your answer images

Now let's get down to the interesting part - add your answers and images here to make this question fun for your respondents! Let's look at all the options you'll be seeing on the screen.

Image Choice- answer options

  1. Type your answer here.
  2. Click Add image to upload an image that will be shown as the answer option.
  3. Click Add answer to add as many answers as you require. With each new answer, you'll be able to add answer text and an image.
  4. Number of columns - chose how your answers should be displayed
  5. Multiple answers possible - toggle the button to allow respondents to select more than one answer. When your question is multiple choice,  the checkboxes will be squares instead of bullets.
  6. Add a 'not applicable'-answer - toggle this button and an answer option Not applicable will be automatically shown at the bottom of the answer options. 
  7. Shuffle answers every time the survey is opened - toggle this button to shuffle the answers to that specific question every time the survey is opened. This is a great option when you're creating a quiz and you don't want respondents sharing their answers with others.
  8. Add a text box to specify or leave an extra comment - when this feature is switched on, you'll be able to add your own text to ask respondents to give more information.
  9. Add a question tag - turn this feature to add a tag to your question that you can reference in your survey or PDF.

If you choose to make the question mandatory and allow multiple answers, you will be asked to specify the minimum and the maximum number of answers that need to be selected.

5. Make your question a Quiz question

When you make a question a quiz question, you will be able to mark the correct answer (or answers in case of multiple choice). This way the respondent will receive a score based on the quiz questions at the end of the survey or quiz.

When you turn this question into a quiz question, now you will see a slider next to each answer. Use this to mark the correct answer.

Image Choice-answer options

When you have marked the correct answer, the quiz score for that answer will automatically turn to 1, but you can use the arrows to adjust this scoring.

If you want to use an alternative scoring system, turn on give score when all correct answers are selected. You can now input any number you want to be given as the score when answers are correct and when they are wrong. You will not be able to change the score next to individual answers now.

Image Choice-answer score

When the respondents receive their score, they also have the possibility to take a look at the right answers. Underneath these answers, you can show an explanation for the correct answer. Write your question explanation here:

Image Choice- question explanation

Here's an example to show you how the question explanation is displayed:

Image Choice- question explanation

Make sure you click Save changes at the top of the screen.

Now that you know how to add pictures to a survey, discover even more creative ways to use surveys to engage your audience and collect valuable data.

What's next?

  • Rating questions are question types that ask a respondent to rate a product or service. There a lot of different formats you can use, like Star, Emoji, or Smiley ranking. This question type is used to get a clear view of how well you're doing, or how much someone likes your product, service, or business.  
  • Text Only allows you to add a screen or slide with only text (and a media file) in your questionnaire. It will add interaction and personality to your questionnaire because instead of only asking for information, you have the opportunity to give information as well. It helps to create a dialogue and make your questionnaire feel interactive. 

  • Text Choice is the simplest question type where you ask your respondents to choose the right answer. It can also be turned into a quiz question if you add a score or into a multiple choice question. In that case your respondent is asked to choose one or more items from a limited list of choices.

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