Interactive Image

The Interactive Image question type allows the respondent to answer the question by clicking on one specific zone in an picture.


This is how your question could look:

Interactive image example

This guide will teach you:

  1. Add an Interactive Image question
  2. Change the general question settings
  3. Edit the question
  4. Add your image and make it interactive
  5. Best use-tips

1. Add an Interactive Image question

In the Questions tab, click the button ? Questions. Now choose Interactive Image and click Add.

Interactive Image- add an Interactive Image

2. Change the general question settings

Interactive Image- change the general question settings

  1. Hide/show the question settings.
  2. Change the question order.
  3. Change question type.
  4. Make the question active/inactive.
  5. Lock/unlock the question to be edited by other team members.
  6. Copy, Delete, or Preview that particular question.

3. Edit the question

Interactive Image- edit the question

  1. Add your question here. Use the rich text editor icons to change the text to bold, italics, or use your company's colors and change the font size.  
  2. Click Add media or Add YouTube video to upload pictures or videos to make your questionnaire more entertaining. The file needs to be under 2MB. To add a YouTube video, paste a YouTube link after you've clicked the Add YouTube video button. 
  3. Make the question mandatory - toggle the button to require respondents to answer the question before moving to the next question.
  4. Add a question tag - turn this feature to add a tag to your question that you can reference in your survey or PDF.

4. Add your image and make it interactive

Let's start by uploading your picture.

Interactive Image- upload image


A picture  of 1015x570 pixels or bigger works best.

Now you will be able to select parts of the picture and make it clickable. As you make a new section, a box will come up under Answer options to name the part you have just made clickable. This text will appear under the picture in the questionnaire once the respondent selects that part of the picture. This text will also be used in the result pages.

Interactive image - make areas interactive

Interactive Image- answer options

If you want respondents to be able to add extra information, turn this feature on here:

Interactive Image- answer options

5. Best use-tips

Ideas of when this question type is useful:

  • Ask respondents to select a location from a map of countries, regions, or states
  • When you‚Äôre doing product testing ‚Äď you can show your testers pictures of different ideas and ask them to select parts of the picture that they like the most
  • Use in quizzes ‚Äď lots of ways to make quizzes more exciting for students! For a nature quiz, ask students to identify the correct parts of an animal‚Äôs body, in a geography quiz you can ask students to locate towns or countries,
  • Health and safety awareness ‚Äď show a picture of a workspace, building site, etc. and ask respondents to click on the part which shows a hazard
  • Gather opinions about your graphics ‚Äď send round a graphic to your colleagues and ask them to select the areas of the graphic they like or dislike.

What's next?

  • Image Choice is used when you ask a multiple choice question and present the possible answers to your respondent by using images or GIFs. Photos in your questionnaire allow you to connect with your audience on a more emotional level and it‚Äôs proven that people often respond better to a picture. 
  • Rating questions are question types that ask a respondent to rate a product or service. There a lot of different formats you can use, like Star, Emoji, or Smiley ranking. This question type is used to get a clear view of how well you're doing, or how much someone likes your product, service, or business.  
  • Text Only allows you to add a screen or slide with only text (and a media file) in your questionnaire. It will add interaction and personality to your questionnaire because instead of only asking for information, you have the opportunity to give information as well. It helps to create a dialogue and make your questionnaire feel interactive. 

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