Rating questions are question types that ask a respondent to rate a product or service. There a lot of different formats you can use, like Star, Emoji, or Smiley ranking. 


This question type is used to get a clear view of how well you're doing, or how much someone likes your product, service, or business. Instead of vague assumptions, you get concrete numbers on a scale you create yourself.

Rating- rating example

In this guide we'll discuss;

  1. Add a rating question
  2. Change the general question settings
  3. Edit the question
  4. Choose your icons
  5. When to use a rating question

1. Add a rating question

At the Questions tab, click the button ? Questions. Scroll down and select Rating from the list of question types and click +Add.

Rating- add a rating question

You have now added this question to your survey. You'll now be able to change the general question settings, edit the question and choose your icons.

2. Change the general question settings

Rating-change the general question types

  1. Hide/show the question settings.
  2. Change the question order.
  3. Change question type.
  4. Make the question active/inactive.
  5. Lock/unlock the question to be edited by other team members.
  6. Copy, Delete or Preview that particular question.

3. Edit the question

Rating-edit the question

  1. Add your question here. Use the rich text editor icons to make your text bigger, add emojis, change the alignment, and more!
  2. Click Add media or Add YouTube video to upload images or videos to make your questionnaire more entertaining. 
  3. Make the question mandatory: toggle the button to require respondents to answer the question before moving to the next question.
  4. Add a question tag: turn this feature on, to add a tag to your question that you can reference in your survey or PDF.

File sizes above 800 px width and 680 px height work best as they get automatically resized above those parameters. The recommended file size is 800 px in width. Images and audio have to be under 2 MB, and Video files under 5 MB.

  • If you have an image file larger than 2MB, try reducing the file size on https://tinypng.com/
  • If you want to add a larger video, click Add YouTube video and insert a YouTube link

4. Choose your icons

Rating- choose your icons

  1. Click Update rating icon to choose between stars, emojis or smileys.
  2. You can choose between 3-10 icons if you use the stars. If you choose emojis or smileys, you will not be able to adjust the number of icons shown.
  3. Toggle the button to add a not applicable option for respondents to choose if the question is not relevant for them.
  4. Add a text box to specify or leave an extra comment: when this feature is switched on, you'll be able to add your own text to ask respondents to give more information.
  5. Add button to upload an extra image file: this feature allows the respondents to upload their own image files. You can use this feature to make the survey more engaging.

5. When to use a rating question

We have a great variety of icons you can choose from: stars, emojis, smileys, and to keep things fun and interesting, we also offer seasonal icons!

Rating- rating types

You can choose to insert anywhere from 3 to 10 icons in order to get an accurate evaluation on your chosen scale. A star evaluation is suitable for general questions for example product evaluations.

Emoji and smiley are used to measure the likeability of a product or service. They can also be used to determine how someone feels about your product or service. Furthermore, you can derive the score your product gets from the emojis or smileys. Choose between 3 smileys or 5 smileys/emoticons. They are both intended to represent a range of sentiments from negative, to neutral, to positive, so best use them for questions about emotions or feelings.

What's next?

  • XY Drag and Drop question is a ranking question that lets you evaluate a particular set of options by dragging them along the X and Y axis, according to your preference. Let your respondents drag and drop items on an XY axis and collect the X, Y coordinates at your responses view.
  • The Scratch Card is developed to give away incentives in a fun way. Fill in the percentage of respondents that can win a prize, and let the Scratch Card decide who wins. You can add it as a break in the questions because it's just fun to try it or put real incentives behind the upper layer. By adding incentives you will increase the participation rate. 
  • Slot machines are another way to keep the attention of your respondents. An incentive can be promised when a respondent wins. This will improve the participation rate and lower the drop-out rate. Set the probability of winning and determine how many times someone can play the Slot Machine.
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